Infinite Scroll
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Yes, it is a real term people use in 2024.
Yes, it is related to digital wellness, digital addictions, etc.[2][4][5]
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Nov 12, 2024 09:56 PM
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Infinite Scroll
[in-fuh-nit skrohl]
What Is Infinite Scroll?
Infinite scroll is a web design technique that automatically loads new content as you scroll down a page, creating an endless stream of content without having to click "next page" or "load more." Common on social media platforms like Instagram, TikTok, and Facebook.
Word Origins:
The term emerged in the late 2000s with the rise of social media platforms. "Infinite" comes from Latin "infinitus" meaning endless, while "scroll" refers to the action of moving through digital content, inspired by ancient scrolls of paper or parchment.
How Infinite Scroll Affects Your Brain
Infinite scroll triggers a continuous dopamine loop by removing natural stopping cues. Each new piece of content promises potential reward, making it harder for users to consciously decide when to stop scrolling. This design intentionally promotes longer session times and can lead to losing track of time.
Breaking Free from the Endless Stream
To combat infinite scroll's addictive nature, try:
- Setting specific time limits for apps
- Using screen time tracking tools
- Enabling grayscale mode
- Installing browser extensions that disable infinite scroll
- Creating deliberate "scroll-free" periods during your day
Related Terms
- Dopamine Planning: Strategic management of digital activities that trigger dopamine release
- Screen Time: The amount of time spent using digital devices
- Digital Trance: State of absorbed, mindless engagement with digital content
- Scroll-amnesia: Unable to remember content consumed during prolonged scrolling sessions