Attention Economy

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Attention Economy

[uh-TEN-shun ih-KON-uh-mee]

What Is Attention Economy?

The attention economy is a concept where human attention is treated as a scarce commodity in our digital world. It's the invisible marketplace where apps, websites, and platforms compete for your focus and time through likes, notifications, and engaging content.

Word Origins:

The term gained prominence in the late 1990s through the work of Michael Goldhaber, who predicted that attention would become the new currency of the digital age. The concept combines "attention" (from Latin "attendere" - to stretch toward) with "economy" (Greek "oikonomia" - household management).

How the Attention Economy Works

Social media platforms, streaming services, and apps use sophisticated algorithms and behavioral psychology to capture and maintain user attention. They employ features like infinite scroll, autoplay, and push notifications to keep users engaged for as long as possible, turning attention into advertising revenue.

Impact on Digital Wellness

The attention economy directly affects our ability to focus, often leading to scattered thinking and digital overwhelm. It can create a cycle where we feel constantly pulled between different apps and platforms, making it harder to engage in deep work or maintain healthy digital boundaries.

Digital Distraction: The interruption of focus by digital technologies and notifications

Attention Hijacking: When apps and platforms use psychological tricks to steal your focus

Digital Boundaries: Self-imposed limits on digital device use and online engagement

Social Media Dopamine Loop: The cycle of seeking social media validation and rewards

Attention Economy